Spartan’s goal is to make everyone in America more healthy and happy. To get people motivated they created a series of promotions aimed at eliminating common excuses for not exercising. After naming the campaign Excuse Free Fitness., we realized that it created the acronym EFF, which went well with EFF THIS.
GreatCall Jitterbug2 Commercial
Client: GreatCall
Product: Jitterbug Smart2
Agency: DavisElen
Role: Senior Copywriter