Swagbucks needed to direct more traffic to its blog. So I created a weekly word game called SWAGANIGANS which not only boosted blog traffic/participation by 210%, but also increased traffic to other Swagbucks channels as well as partner sites. As a result, this contest ended up becoming a new source of revenue for the sales team.
I also designed the blog post header.
Hosted by "The Swagadore" (affectionally named by Swagbucks users), the game involved challenges like:
1. Coin a phrase that generates zero results on Swagbucks search engine
2. Take the titles of any two books on BarnesandNoble.com and mash them together into one title. Tell us what that title is about.
Entries were submitted as blog comments to which The Swaggadore would often respond.
This satirical series contributed to a 15% increase in overall member retention and revved member blog engagement by 70%.
Click HERE to view the series.