Spartan’s goal is to make everyone in America more healthy and happy. To get people motivated they created a series of promotions aimed at eliminating common excuses for not exercising. After naming the campaign Excuse Free Fitness., we realized that it created the acronym EFF, which went well with EFF THIS.
Product: Jitterbug Smart2
Role: Senior Copywriter
TVC Explainer for Lenovo's new Think Smart Hub 500
Oracle needed a video to open Oracle World. So I wrote this. They liked it so much they made it a broadcast TVC as well.
As the first standalone tether-less VR headset, the Lenovo Mirage Solo had some explaining to do. So besides writing the tagline and other copy for the launch, I also wrote the scripts for these fun explainer videos / TVCs.