I worked on a campaign for Whoppers that involved telling whoppers. One of these whoppers involved Rick Rolling people. There was just one problem. Rick Astley wanted a lot of money to use his music video. So I came up with an alternative. Now sit back, relax and watch a guy named Rick Roll Whoppers.
Spartan’s goal is to make everyone in America more healthy and happy. To get people motivated they created a series of promotions aimed at eliminating common excuses for not exercising. After naming the campaign Excuse Free Fitness., we realized that it created the acronym EFF, which went well with EFF THIS.
Product: Jitterbug Smart2
Role: Senior Copywriter
Deloitte needed a video to kick off their pitch to win Air Canada's loyalty program business. The people at Air Canada were moved. Deloitte won the account.
TVC Explainer for Lenovo's new Think Smart Hub 500
Oracle needed a video to open Oracle World. So I wrote this. They liked it so much they made it a broadcast TVC as well.
As the first standalone tether-less VR headset, the Lenovo Mirage Solo had some explaining to do. So besides writing the tagline and other copy for the launch, I also wrote the scripts for these fun explainer videos / TVCs.
A fun social video created for the launch of Layrite Beard Oil
My role: Associate Producer & Cinematography, Copywriter
Master Debaters is a short documentary film that introduces viewers to the compelling subculture of high school policy debate. It was produced in conjunction with the documentary Crotty's Kids, which followed an inner city high school debate team as they evolve from content-light amateurs to critical thinking heavyweights. The short film also explains a lot of the compelling debate theory and philosophy from some of the most successful policy debate coaches of all time.
Link: Master Debaters
After the success of the Blackwing Experience campaign, this
We all have someone who, at some point in our lives, takes us into their hands and continuously sharpens our minds. Making us better at what it is we are meant to do.
And while this may be painful at times, they also show us how to correct any mistakes we make along the way. No matter how many times we make them.
Over and over again. When it works, and it works well, the end result reminds us that when all is said and done the most important part of who we are and what we can accomplish always comes from what's inside... the quality of our core.
It is from there, and there alone, that we will eventually leave our own mark on the surface. Because no matter what, we have to leave our mark.
Wet, snapped, chewed or run over, no matter what condition we find ourselves in, we will continue to leave our mark. We must continue to create.