Like a sketch or a doodle on the back of a napkin, every life goal starts with a dream and ends with a line. 

Once you have an actual picture in your mind, it's amazing how quickly life goals become real, gaining momentum all their own and creatingnew ones as life goes on.

Citi wants to encourage this type of dreaming and remind consumers that they're here to help keep those GOAL LINES moving, just like your life. 

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Extending the Goal Line Online

Each day Citi will highlight a story of a real client. The story will be told in three parts every week on Citi’s Instagram. At the end of the series their dream will come to life through our infamous progress line.

The life goal line keeps moving with the next person’s life goal connecting to the previous story. Their goal lines are interconnected throughout Citi.